To support the launch of Mailbu’s new Watermellon flavour, Scoff Studios created the “MFW” aka the Malibu Fried Watermellon! An entire fried chicken themed meal with watermellon at it’s core was the result – including dehydrated watermelon “chicken tenders”, watermellon fries, beans, slaw soda and even beans. The MFW bucket meals were delivered to influencers and media recipients in custom designed packaging.